What’s cooler than a hyper-ellipse? If current trends in sans serif type design are anything to go by, a compact sans serif with hyper-elliptical forms and subtly angled branching should fit that shoe. But designers need more than just a contemporary shoe — they need shoes people will notice with the requisite style to make spectators ponder the message, without stealing the show. Fractured strokes on k, v, w and x give Veriox a competitive edge devoid of the self-conscious post-modernism afflicting its rivals. A binocular g maintains the lineage with tradition we expect.