Jillsville is a slab-serif typeface with a split personality—solid and confident at first glance, yet playful and charming once you look closer. Its sturdy serifs and firm verticals speak the language of authority, while a low x-height, gentle curls, and subtle thick-thin contrasts soften the tone, adding a dash of flirtation to the message.
This duality makes Jillsville perfect for designers who want impact without heaviness. In lighter weights, the small lowercase proportions give it an airy, dressed-up elegance; in heavier weights, that same modest x-height keeps headlines friendly rather than shouty. It’s equally at home in boutique branding, luxury packaging, event invitations, and editorial features that call for sophistication with personality.
Available in seven weights with matching italics, Jillsville adapts to an impressive range of applications—graceful pull quotes, welcoming storefront signage, attention-grabbing product labels, or digital interfaces that benefit from warmth without sacrificing structure. The extended character set covers Greek, Cyrillic, Vietnamese, and more, making it a confident communicator in multiple languages.
Jillsville is proof that a slab serif can have backbone and a twinkle in its eye. Whether you need to whisper with poise or speak up with charm, it’s ready to play both roles beautifully.