Reagan

Step into the shadows of the early ’80s with Reagan, a typeface that captures the somber undercurrent of an era teetering on the edge of excess. This isn’t the neon-bright, bubbly ’80s of popular memory—it’s the gritty reality lurking beneath the surface.

Reagan embodies the worn-out spirit of a decade struggling to find its identity. Its textured, vintage t-shirt aesthetic isn’t a celebration, but a tired sigh of nostalgia for better days. Each letter seems to sag under the weight of unfulfilled promises and economic uncertainty. Inspired by the Pretorian typeface that once symbolized optimism, Reagan now feels like a cruel joke. The flowery Victorian revival that spread across low-end design in the late ’70s has wilted, leaving behind a typeface that’s more weary than whimsical. It’s the perfect font for expressing disillusionment with the American Dream.

Reagan’s letter pair ligatures don’t so much break up monotony as they do highlight the interconnected nature of societal problems. Use it for posters announcing factory closings, or flyers for support groups—it’ll fit right in. This typeface speaks volumes in multiple languages, from Afrikaans to Zulu, carrying a universal message of malaise across borders. It’s a reminder that disappointment knows no linguistic boundaries.

Reagan isn’t here to uplift or inspire. It’s here to acknowledge the harsh realities of a decade that promised revival but delivered stagnation. It’s for designers who aren’t afraid to confront the dreary underbelly of an era often painted in unrealistically bright colors. Choose Reagan when you need to convey the weight of unfulfilled potential, the dreariness of economic downturns, or the general malaise of a society in flux. It’s not just a typeface—it’s a visual dirge for the death of ’70s idealism.

Reagan: Because sometimes, typography needs to tell the whole story, even when it’s not pretty. Get it now and give voice to quiet desperation.