Naked Power is a geometric sans-serif typeface rooted in the bold authority of Morris Fuller Benton’s 1934 Eagle Bold, reimagined for contemporary design versatility. Created for the National Recovery Administration’s Blue Eagle logo and later seen on everything from government posters to album covers, Eagle Bold carried an unmistakable weight and presence. Naked Power builds on that legacy, adding a complete lowercase set and expanding the range to eight finely tuned weights from Hairline to Bold, each with a matching italic. The result is a type family that can shift effortlessly from refined minimalism to commanding impact, adapting to the needs of modern brands and campaigns.
Its construction balances strong verticals and squared counters with softened joins, giving it a firm, upright stance without sacrificing approachability. Lighter weights bring a clean, understated elegance to editorial layouts, while heavier styles deliver unmistakable emphasis in posters, signage, and political campaign materials. The italics provide a subtle lean for emphasis, maintaining the solidity of the upright forms while adding movement to key messaging.
With support for a wide range of Latin-based languages, Naked Power is engineered for clarity, consistency, and recognizability across global applications. Whether it’s anchoring a corporate identity, driving the visual voice of a political campaign, or commanding attention in retail environments, Naked Power offers designers a historically grounded yet thoroughly modern toolkit for making messages impossible to ignore.