Not meant to be read by drivers

For this project, I designed a set of shapes that would be intentionally challenging to work with. Zelega Zenega was informed by from the shapes of double-decker passenger train cars. The result is a typeface that’s stark and a bit hard to read. Why make fonts that intentionally hard to read? Why use them? Strange typefaces are obviously more memorable than normal ones. And there are times when you want the reader to take notice, slow down and comprehend something. Fancy gilded pub signs make pedestrians slow down to notice admire the detail—they’re not meant to be read by drivers. Sometimes you have a name that has no intrinsic significance the reader and it needs a strong typeface to convey the message. Picture a salon called Cynthia with a sign that uses a normal typeface like Times New Roman. This tells you nothing. What kind of salon is it? It could be anything. Put it in a harsh, futuristic typeface and people can infer that it’s an edgy establishment. That’s the type of thing Zelega Zenega was meant for. The desktop commercial use license is free. Take it, go forth and be weird.